A strong personal brand

A successful business will build its clientele over time. To attract new clients, start building your personal brand. This will be a great way to attract new clients. Boost your online presence by building your personal brand. A personal brand is everything from the colors you choose on the wall, to your signature service, and your overall style. Are you street and hip-hop or minimal and spa-like? By establishing your personal brand you will find clients that align with exactly what you do. A strong personal brand transcends from online to offline seamlessly. 

The phone book is online now…

The first tip is to get your business online – NOW. Make sure you have your small business listing up to date on Google, Apple Maps, and all search engines. Click here for an article about web directories and search engines. 

Search engine ads can also be useful for marketing next to your small business listing. These are the ads that come up at the top before all the search results. If you have a higher-priced service, this is a great place to advertise as your clients are already searching for your services, be the first one to show up regardless of how your website ranks. 

A good website is always a great marketing tool. Make sure to post blog updates regularly, list your contact info and map on the front page, have recent reviews, and show lots of photos of your services.

Also, be active on social media, sending likes and comments to your followers. Your social media profile is just part of a social media marketing strategy. Social media advertising is an excellent way to get new clients. Note do not take a simple approach to social media marketing – boosting one post for a big sale is not a strategy. For more information about Facebook or any social media marketing strategy contact The Agency.

In Real Life…

Another way is by partnering with other local businesses that fit well with your business or service offerings. Let’s say you are a barber, teaming up with a local bar could be a very fun partnership. You can also work with photographers, venues, and boutiques to offer discounted services. Try running promotions and limited-time deals to attract new clients, remember to mark limited on these offers. You can use these to attract new customers, after you have attracted them use a referral strategy to make sure that they come back with friends.

If you have a new business in a new town, you should network with other local businesses. Attend events and meet influential people in your community. There are several local Bemidji Entrapenures including 

https://greaterbemidji.com/northwest-innovators/ 

https://www.facebook.com/YPNBemidji

https://www.harmonyfoods.coop/growingcommunitytogether